40 Top Online Shopping Sites in India (Updated Shopping Sites List 2018) - Startup Wonders (2023)


Online shopping sites in India are changing the way people buy products for daily use. The online shopping websites not only provide a better shopping and user experience but offer great discounts and deals.

Since most of the websites work on cash burn model, these cheap online shopping sites provide users cashbacks, offers and comparative low pricing.

With the increase in the number of shopping sites every day, one can find it confusing to find the most reliable websites to shop online.

We at Startup Wonders did the job for you. We have shortlisted some of the best online shopping websites to make your online purchase easier, cheaper and hassle-free.

Top Online Shopping Websites in India List 2018

These marketplaces contribute to billion dollar sales in India. These websites are arranged as per categories. However, the first ten are the top 10 online shopping sites in India. So here is the list of online shopping sites in India.


If you want to just shop for watches, you can go to this online watch store.

Best Online Shopping Marketplaces


Total Funding – $7.3 billion
Niche – Retail
Monthly Traffic – 234.9 million

Flipkart is the top shopping website in India. With millions of products listed sourced by thousands of vendors, Flipkart is an Indian company and first choice for Indian shoppers.

Flipkart online shopping categories include Mobile, Fashion, Electronics, Home Appliances, Books, Jewelry, Home, Furniture, Sporting Goods, Healthcare, Beauty & Personal and many more products.

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Website – www.amazon.in
Total Funding – $108 million
Niche – Retail
Monthly Traffic – 446.7 million

The American shopping giant Amazon launched in India in 2013 and comes second in the rank after Flipkart. It is one of the leading online shopping websites in India. You can find almost everything for your shopping needs on Amazon. A lot of products on Amazon India are also fulfilled by Amazon.


You can buy mobiles, laptops, cameras, books, watches, apparel, shoes, home appliances, electronics, office supplies and more on Amazon.

PayTM Mall

Website – www.paytmmall.com
Total Funding – $650 million
Niche – Retail
Monthly Traffic – 11 million

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Paytm, the payment unicorn of India launched Paytm to compete Flipkart and Amazon. It offers almost everything what Amazon and Flipkart offer. The speciality for which Paytm is known is its cashback offers via Paytm wallet.

You can buy Mobile Phones, Electronics, Bags, Home Decor, Shoes, Clothing, Cameras and more at Paytmmall.com. 100% Authentic.

Cashback from Paytm can later be used for mobile recharge, paying bills, movie tickets, flight bookings, hotel bookings and much more.


Website – www.snapdeal.com
Total Funding – $1.8 billion
Niche – Retail
Monthly Traffic – 42.2 million

Kunal Bahl and Rohit Bansal started Snapdeal in 2010 as a deal website. And it soon became one of the top Indian online e-commerce websites.

Snapdeal comes right behind Flipkart, Paytm and Amazon but is among best online shopping sites in India. Snapdeal is headquartered in Gurgaon (Gurugram).


Website – www.shopclues.com
Total Funding –$140 million
Niche – Retail
Monthly Traffic – 21.4 million

Online shopping site in India to buy a wide range of mobiles, electronics, laptops, home appliances, fashion, shoes, home & kitchen products at the lowest prices.

Shopclues sells most of the products at lower prices but in terms of user trust, it is far behind Flipkart, Amazon, Paytm and Snapdeal. The company was founded in 2011 in Silicon Valley in California.


Website – www.infibeam.com
Total Funding – Rs 40 Crores
Niche – Electronics
Monthly Traffic – 1.1 million

Infibeam can help you find great deals on Mobiles and Electronic Gadgets. The Indian online e-commerce company successfully listed themselves on the stock market in 2016.

It was started back in 2007 by Vishal Mehta. With exclusive deals and offers, Infibeam is considered the best website to shop from among many categories.

eBay India

Website – www.ebay.in
Total Funding – Acquired by Flipkart
Niche – Retail
Monthly Traffic – 58 million

You can buy and sell electronics, cars, fashion apparel, collectibles, sporting goods, digital cameras, baby items, coupons, and everything else on eBay, the world’s online marketplace.

eBay is a name as prestigious as Amazon throughout the world. However, Amazon has some benefits over eBay like fast delivery and easy user interfact.


Website – www.tatacliq.com
Total Funding – Unknown
Niche – Electronics
Monthly Traffic – 6.5 million

Owned and run by TATA Group, TATACLiQ is an online shopping website that has both Marketplace and Luxury brand store.

It sells genuine products from major Indian brands as well as prestigious brands from abroad.

TataCLiQ picks your returns free of cost or you can just drop the goods at the nearest brand store.


Website – www.homeshop18.com
Total Funding – $65 million
Niche – Retail
Monthly Traffic – 1.9 million

Homeshop18 is the best online shopping site in India for men, women and kids. You can buy the latest mobiles, shoes, kitchen accessories, jewellery, clothing and more at Homeshop18.

It is one of the oldest and best online shopping sites in India with a variety of products in electronics and various other categories.


Website – www.naaptol.com
Total Funding – $106.2 million
Niche – Retail
Monthly Traffic – 676.6 K

Naaptol is India’s leading online store. You can buy latest mobiles phone, digital cameras, bedsheets, watches, accessories, gifts, brands & hot deals products at best price.

It aims at improving the lifestyle through teleshopping and online shopping by providing a wide range of products to simplify lives of its customers.

Best Online Shopping Sites for Fashion & Clothing


Website – www.myntra.com
Total Funding – $342.6 million
Niche – Fashion
Monthly Traffic – 32.5 million

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Myntra, now a part of Flipkart, is a leading online shopping site in India for fashion and lifestyle products. With a wide range of brands and products it provides free home trials of clothes and other accessories.

Myntra sells shoes, clothing, fashion accessories and other lifestyle products for men, women and kids. If you are looking to shop clothing online, Myntra should be your first choice.


Website – www.jabong.com
Total Funding – $47.5 million
Niche – Fashion
Monthly Traffic – 16.6 million

With over 2000 brands and 2 lakh styles, Jabong is a young fashion company that aims to provide online shopping for men, women and kids.

It caters to the fashion and lifestyle needs of all ages across footwear, apparel, jewellery, accessories and beauty.

Inventory and marketplace model followed by Jabong gives users the ease to window shop from a variety of products.


Website – www.ajio.com
Total Funding – Unknown
Niche – Fashion
Monthly Traffic – 10.8 million

Launched in 2016 by Reliance Retail led by Mukesh Ambani, AJIO carries a wide and attractive portfolio of owned, branded and handpicked collections of fashion products from all around the world.

AJIO Own is the trendy in-house label, which holds huge collections of clothing, footwear and accessories for men and women including a special line of maternity wear and tweens collection.


Website – www.limeroad.com
Total Funding – $50 million
Niche – Fashion
Monthly Traffic – 8.7 million

Limeroad is an online shopping site and discovery platform for fashionable men and women which boasts apparels. Apart from apparel, it also offers gorgeous ladies shoes in range.

From stylish ballerinas, boots, flat sandals, sneakers, loafers, moccasins, oxfords, brogues and heels, you can choose the best pair for your next dress up.


Website – www.zivame.com
Total Funding – $49 million
Niche – Lingerie
Monthly Traffic – 1.4 million

The online lingerie marketplace offers a wide range of women products and is among the top choice for female shoppers in India.

With great comfort and convenience, it brings the ease of privately shopping from a wide range of bras, panties, nightwear and shape wear followed by great discounts.


Website – www.koovs.com
Total Funding – $35.4 million
Niche – Fashion
Monthly Traffic – 2.4 million

Koovs is one of the best online shopping sites for men and women in India. One can buy shoes, Clothing, Jewellery and Accessories for men and women.

It also offers great discounts from time to time on different national, international and luxury brands. Inspired by the international red carpet events, the global street scene can be witnessed in their collection.


Website – www.vajor.com
Total Funding – Unknown
Niche – Fashion
Monthly Traffic – 159.3 K

Vajor is known for the trendy collection of women clothing, dresses, accessories, jewellery, home décor and footwear in India. It is the online shopping website focused on females.

Vajor, one of India’s leading online brand dealing in women’s wear, footwear, bags, jewellery, accessories and home decor, is going the Omnichannel way.


Website – www.voonik.com
Total Funding – $34.5 million
Niche – Fashion
Monthly Traffic – 1.9 million

With its unique focus on personalization, Voonik is an online shopping site for women that deals clothes, footwear, lingerie, bags, jewellery and other accessories.

It offers a wide range of products. Voonik is India’s first personal shopping fashion marketplace. Bangalore based startup was started with a vision to be “every woman’s personal stylist”.


Website – www.clovia.com
Total Funding – $8.7 million
Niche – Lingerie
Monthly Traffic – 1.1 million

Similar to Zivame, Clovia also focuses on women lingerie and nightwear segment. Women find it awkward to buy lingerie and underwear in the streets.

So Clovia is motivated to craft and manufacture beautiful lingerie high in comfort and style and provide a hassle-free and private shopping experience to female customers.


Website – www.maxfashion.in
Total Funding – Unknown
Niche – Fashion
Monthly Traffic – 1.3 million

With a wide range of designer clothes, shoes, bags, belts and accessories at affordable prices in India, Max Fashion offers more than 40 million products for men, women and kids.

It offers apparel, footwear and accessories for the entire family.

Best Online sites in Health & Beauty


Website – www.nykaa.com
Total Funding – $36.4 million
Niche –Beauty
Monthly Traffic – 12.5 million

Nykaa offers cosmetic products and beauty products for the Indian consumers. Founded in 2012, the online shopping website sells fashion products of various brands and ships to more than 900 cities across the country.

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It is among the top shopping sites in this segment in the country.


Website – www.1mg.com
Total Funding – $47 million
Niche –Medicine
Monthly Traffic – 6.7 million

It is focused towards making healthcare accessible, hassle-free and affordable. It provides plenty of generic substitutes for branded medicines combined with great offers and discounts.

With 1mg.com, you don’t just buy medicine online, but can also book an appointment with the best doctors nearby.


Website – www.healthkart.com
Total Funding – $12 million
Niche – Health
Monthly Traffic – 2.1 million

Focused on nutrition and supplements, HealthKart is the top choice for fitness freaks. It offers online shopping for authentic health supplements, weight loss products and nutrition supplements like proteins, vitamins, healthy foods and drinks.

It is the leading online site in nutrition segment in India.


Website – www.netmeds.com
Total Funding – $64 million
Niche – Medicine
Monthly Traffic – 2.1 million

Similar to 1mg, Netmeds also provides online medicines. It offers a wide range of prescription and OTC medicines. It provides fast online access to medicines with convenient and fast home delivery.

Every second and third tier cities and villages are connected to its premium delivery services. It also provides generic medicine alternatives to most medicines combined with great discounts and offers.

The Body Shop

Website – www.thebodyshop.in
Total Funding – Unknown
Niche – Beauty
Monthly Traffic – 244.9 K

The Body Shop is famous for its natural and organic beauty products for men and women in India. Similar to Nykaa, it provides haircare, skincare and other beauty products.

You can buy a face, body, hair care, makeup products, fragrances in The Body Shop. The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company that was founded in 1976 by Dame Anita Roddick.

Online shopping websites for Home and Decor

Good Earth

Website – www.goodearth.in
Total Funding – Unknown
Niche – Home Decor
Monthly Traffic – 34 K

Good Earth offers stylish luxury retail across India with its beautiful handcrafted products. Established in 1996 with its first boutique at Kemps Corner, Mumbai. Good Earth set standards for stylish luxury retail across India.

Good Earth has set new standards in stylish luxury retail across India with its beautiful hand crafted products including fine bone china designer dinnerware, hand block printed Fine textiles, natural organic skincare, luxurious bedroom linen, designer home décor, home fragrances and more

Fab India

Website – www.fabindia.com
Total Funding – Unknown
Niche –Furnishing
Monthly Traffic – 1.2 million

Fabindia is an Indian chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India.

It is India’s largest private platform for products that are made from traditional techniques, skills and hand-based processes.

The Label Life

Website – www.thelabellife.com
Total Funding – Rs 20 Crores
Niche – Home Decor
Monthly Traffic – 213 K

TheLabelLife.com is an Indian e-commerce lifestyle brand based in Mumbai. It retails home décor, clothing and accessories. The collections are closely edited by Style Editors Sussanne Khan, Malaika Arora Khan & Bipasha Basu.

It retails home décor, clothing and accessories. The collections are closely edited by Style Editors Sussanne Khan, Malaika Arora Khan & Bipasha Basu.

INV Home

Website – www.invhome.in
Total Funding – Unkwon
Niche – Furniture
Monthly Traffic – 45 K

INV Home is a one-stop destination for bespoke & customized furniture items and decor pieces.

The online shopping website provides online shopping for premium decor, home linen and curated gifts online. It offers great value for Luxury Home Decor items.

Urban Ladder

Website – www.urbanladder.com
Total Funding – $107.2 million
Niche – Furniture
Monthly Traffic – 1.6 million

Urban Ladder is a curated online furniture store with a presence in 12 cities in India. The company was started by Ashish Goel and Rajiv Srivatsa in 2012.

Through its online marketplace for furniture and home decor products, Urban Ladder delivers and installs all the products it offers.


Website – www.pepperfry.com
Total Funding – $197.5 million
Niche – Furniture
Monthly Traffic – 3.9 million

Online Furniture Shopping store in India for Furniture, Home Decor, Furnishings, Kitchenware, Dining, Hardware, Kids and more.

Ppperfry covers more than 500 cities in India with 17 fulfilment hubs and has more than 1 million products online.

Some More Online Shopping Websites in India


Website – www.bigbasket.com
Total Funding – $885.7 million
Niche – Grocery
Monthly Traffic – 5.9 million

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Big Basket is India’s largest online food and grocery store. With over 18,000 products and over. With over 18,000 products and over 1000 brands in the catalogue, you will find everything you are looking for.

Right from fresh Fruits and Vegetables, Rice and Dals, Spices and Seasonings to Packaged products, Beverages, Personal care products, Meats – they have it all.


Website – www.grofers.com
Total Funding – $241.8 million
Niche –Grocery
Monthly Traffic – 2.6 million

Like BigBasket, Grofers is an Indian online grocery delivery service. It was founded in December 2013 and is based out of Gurgaon.

As of 2018, the company has raised about $226.5 million from investors including SoftBank, Tiger Global and Sequoia Capital.

Natures Basket

Website – www.naturesbasket.co.in
Total Funding – Unknown
Niche – Grocery
Monthly Traffic – 328 K

Godrej Nature’s Basket is an online supermarket & grocery store offering the best online food & grocery shopping experience in India at best prices.

You can buy daily food & groceries online for best quality & price from the premium online grocery food shop.


Website – www.lenskart.com
Total Funding – $129.6 million
Niche – Eyeware
Monthly Traffic – 3.6 million

Lenskart is an online shopping site for Sunglasses, Eyeglasses and Contact Lenses for men & women.

It provides a platform for people to spice up their life with the latest international runway trends at amazing prices.

Lenskart is India’s online shopping portal that gives great discounts and amazing offers on a daily basis.


Website – www.firstcry.com
Total Funding – $119 million
Niche – Babycare
Monthly Traffic – 5.4 million

FirstCry is India’s Largest Online Shopping Site for kids & baby products. You can buy baby care products, toys, diapers, clothes, footwear, strollers and much more from FirstCry.

You can get great deals on baby products on Firstcry online shopping portal.


Website – www.safetykart.com
Total Funding – $1 million
Niche –Safety Products
Monthly Traffic – 64.7 K

SafetyKart provides Online Shopping for Safety Products, Travel Safety, Mother Care, Personal Care and Gadget Safety Products at best prices.

You can order safety products from a wide range of stock on the website.


Website – www.dcgpac.com
Total Funding – Unknown
Niche – Packaging
Monthly Traffic – 41.7 K

DCG offers several product lines such as Packaging and Shipping, Warehouse Supplies, Stationery and Corporate Promotions.

One of the largest B2B e-commerce companies from India by offering high quality, value for money products to national and international customers.


Website – www.chumbak.com
Total Funding – $28.9 million
Niche – Gifting
Monthly Traffic – 296.6 K

Chumbak is a popular online shop in India for HandBags, Phone Cases, Crockery, Furniture, Home Decor, Apparel, Mugs, Fridge Magnets & more.

It is a Bangalore, India-based gifting startup. Founded by Subhra Chadda, Chumbak sells designer t-shirts, tins, coffee mugs shot and more.


Website – www.urbanclap.com
Total Funding – $60.7 million
Niche – Hyperlocal
Monthly Traffic – 1.4 million

UrbanClap is the one-stop destination for local services.

You can choose from 1,00000+ trusted professionals near you to take care of all your needs – Wedding Services, Home Services, Appliance & Electronic Repairs, Beauticians, and much more.

Do You Know Any More Online Shopping Sites in India. Comment Below.


Which is the No 1 online shopping in India? ›

Top 10 Online Shopping Sites in India
  • Amazon. Amazon is the biggest and the oldest online shopping site all around the world. ...
  • Flipkart. Flipkart is the first India-based E-Commerce platform founded by two Indian entrepreneurs, brother Sachin Bansal and Binny Bansal. ...
  • Myntra. ...
  • Snapdeal. ...
  • COM. ...
  • Tata 1MG. ...
  • Nykaa. ...
  • 8. com.

Which online shopping is most popular? ›

amazon.com is ranked number 1 as the most popular website in the eCommerce & Shopping category in September 2022. The average amount of time that users spend on the website is 7 minutes, and they see, on average, 8.85 pages per visit.

Which online shopping site is best in India? ›

Following are the top 10 online shopping sites In India.
  1. Amazon. Amazon has significantly altered the landscape of the internet business. ...
  2. Flipkart. Flipkart is an all-in-one destination for all of your daily needs. ...
  3. Myntra. ...
  4. Ajio. ...
  5. Pharmeasy. ...
  6. Nykaa. ...
  7. Snapdeal. ...
  8. Lenskart.

Which app is No 1 for shopping? ›

App App NamePublisher Publisher
1Shopsy Shopping App - FlipkartShopsy
2Flipkart Online Shopping AppFlipkart
3Amazon India Shop, Pay, miniTVAmazon Mobile LLC
4Meesho: Online Shopping AppMeesho
46 more rows

What are the top 3 biggest online shopping sites? ›

Worldwide: Top 10 online stores

Amazon.com is leading the global e-commerce market, with a revenue of US$131,019 million in 2021 worldwide, followed by jd.com with US$118,515 million. Third place is taken by apple.com with a revenue of US$51,950 million.

What's the cheapest online store? ›

With the internet, you do not need to always go to a shop to buy what you need. You can easily do that in the comfort of your home.
Here is our list of 15 cheapest online shopping sites in US:
  • American Eagle Outfitters (NYSE: AEO) ...
  • Forever 21. ...
  • Missguided. ...
  • H&M. ...
  • Zaful. ...
  • ASOS. ...
  • Boohoo. ...
  • TechBargains.
19 Jan 2021

Which is largest online store in India? ›

Bigbasket.com is leading the Indian e-commerce market, with e-commerce net sales of US$1,222 million in 2021 generated in India, followed by ajio.com with US$1,119 million. Third place is taken by reliancedigital.in with revenues of US$752 million.

Which is the best low price online shopping? ›

  • Amazon.in. Score (4.15)- Amazon is now one of most successful running online shopping site. ...
  • Flipkart.com. Score (4.24) - Founded in 2004 with only Rs. ...
  • Myntra.com. Score (4.30) Myntra is another popular online shopping site of India. ...
  • Tatacliq.com. ...
  • Jiomart.com. ...
  • Ajio.com. ...
  • Pepperfry.com. ...
  • Snapdeal.com.
12 Sept 2022

Which app is best for online? ›

Top 22 Free Shopping Apps In India For Fashion, Electronics, Grocery, etc.
  • Amazon.
  • Flipkart.
  • Myntra.
  • Nykaa.
  • Ajio.
  • Snapdeal.
  • Swiggy.
  • Tata Cliq.
5 Aug 2022

Which shopping app is lowest price? ›

  • Amazon. Android | iOS. ...
  • SnapDeal. Android | iOS. ...
  • Shop Clues. Android | iOS. ...
  • Ajio. Android | iOS. ...
  • Koovs. Android | iOS. ...
  • Limeroad. Android | iOS. ...
  • Yaantra. Android | iOS. ...
  • Health and glow. Android | iOS.

Which is best app online shopping? ›

Some of the best online shopping apps in India are:
  • Amazon. There is no shortage of product types to enjoy in Amazon.in from its Amazon Apparel Store to Amazon Global. ...
  • Flipkart. ...
  • AliExpress. ...
  • eBay. ...
  • Myntra. ...
  • Club Factory. ...
  • TataCliq. ...
  • ShopClues.

What are online store in India? ›

Online shopping sites in India – Buy International online from...
  • Flipkart.com. AJIO.com. FirstCry.com. Pepperfry.com. Chumbak.com. Koovs.com. Craftsvilla.com. ...
  • Amazon.in. Shopprekart.com. TataCliq.com. FabIndia.com. Snapdeal.com. MaxFashion.in. Purplle.com. ...
  • Myntra.com. Nykaa.com. LifeStyles. Shoppersstop.com. Shopclues.com. Mirraw.com.

How many shopping websites are there in India? ›

Here's The Summary List of Top 10 Online Shopping Sites in India
5 more rows
21 Apr 2022

What is the name of online shopping? ›

Alternative names for the activity are "e-tailing", a shortened form of "electronic retail" or "e-shopping", a shortened form of "electronic shopping". An online store may also be called an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store.

Is Flipkart or Amazon better? ›

Flipkart is the most trusted, but Amazon offers a superior shopping experience in India. While Flipkart features trusted Indian brands, Amazon's user experience is unmatched and outstanding. Thus, Flipkart and Amazon are both rather well-known ecommerce brands in India.

Which is largest online store in India? ›

Bigbasket.com is leading the Indian e-commerce market, with e-commerce net sales of US$1,222 million in 2021 generated in India, followed by ajio.com with US$1,119 million. Third place is taken by reliancedigital.in with revenues of US$752 million.

Which is the most cheapest online shopping site in India? ›

1) Amazon India

It is important for you to know that Amazon was ranked topmost as the cheapest online shopping site in India. The app allows customers to even shop from the partner stores too, which means that you can shop your favorite brands in discounted prices sitting at home.

Which online shopping is best for clothes in India? ›

The top websites provide everything from the latest trends to the best brands and affordable prices. So check out the top clothing websites in India.
  • Biba.in.
  • Maxfashion.in.
  • Koovs.com. Few More Sites For Online Shopping of Clothes.
  • Limeroad.com.
  • Craftsvilla.com.
  • nnnow.com.
  • Abof.com.
  • VishalMegaMart.


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